Training course: pitching to journalists and editors

Along with my colleague Johanna Payton, I run a regular course for PR professionals of all levels, which focuses on pitching to and building positive relationships with journalists and editors.
Please see below for further information on our next course and contact me on to book.

How to pitch to and build positive relationships with journalists and editors
When: Autumn 2017
Where: Kings Cross 

“All of your insights, feedback and opinions offered an invaluable window into your side of the business and lots of helpful tips I’ll definitely use. Aside from agency learnings, on a personal level I found it enjoyable and an education,” workshop delegate, January 2016

Co-led with freelance travel & lifestyle journalist – and former Guardian colleague – Johanna Payton, our next workshop for travel PRs will run in autumn 2017.

This intense and hugely informative 3.5 hour workshop is completely focused on pitching to journalists and editors and building positive relationships with them. It gives PRs working in the travel industry unique access to two working journalists – and invaluable information on the mindset of editors and writers across consumer media.

The workshop takes place at a training venue three minutes’ walk from Kings Cross St. Pancras station and starts at 1:30pm, making it easy for delegates from all over the country to take part without requiring overnight accommodation.

This unique workshop covers:

  • An overview of the story ideas journalists and editors want to receive
  • How to prepare the perfect pitch (with lots of examples)
  • Pitching dos and don’ts
  • How to build positive relationships as you pitch
  • Frank and open Q&A session

What you’ll get:   

A unique pitching workshop opportunity – bring along a new or unsuccessful pitch to workshop (confidentially) within the group on the day. This exercise helps to inspire new ideas on the spot and builds a template to use when pitching in the future.

The small group size gives every participant ample time to receive detailed feedback and support, and our delegates find the opportunity to share ideas and good working practice with other PRs hugely useful.

We are highly experienced (and friendly) workshop leaders, with over 25 combined years of freelance and staff experience. We have both worked on staff at the Guardian and written extensively for leading national and international publications and websites.

Our unique workshop is focused on travel with specific tips and information relevant to the industry.

What our delegates say:

“The honesty/opportunity for feedback is invaluable.”

“A very well tailored course that will be useful day in, day out.”

“I have attended quite a few workshops but none as specific as this. I found it refreshing with lots of new, helpful snippets of information to put into practice.”

“Great insight into how journalists think, how to pitch and build relationships.”

“Great being amongst other PRs to see how they work.”


If you are looking for a training course for travel PRs, reserve your place now.

To book, or for further information, contact me on:

Travel writer, editor and broadcaster